For the last decade, Southern Right Charters as a licensed permit holder has operated boat based whale watching under the ethos and motto of ‘Observing NOT Disturbing.’ For them the safety and conservation of whales and marine life is principal. Under this ethos they believe it is their obligation to ensure the service offered is informative and educational.

Southern Right Charters focuses on balancing two elements which they regard paramount - maintaining and preserving their employees’ passion for what they do and ensuring guest satisfaction. This balance is achieved through conducting operations in a professional and responsible manner at all times. Southern Right Charters endeavours to keep its environmental impact at the lowest possible point in all facets related to their operation. Their catamaran, ‘Miroscha’, was purpose built with the safety of marine life in close proximity of the boat in mind. They are compliant with environmental and conservation regulations in addition to maintaining a safe and healthy environment for employees and guests. They are long-time supporters of the International Fund for Animal Welfare and assist with marine research and development through continuous monitoring and recording of all whale sightings and activity for Marine and Coastal Management.

Southern Right Charters and its crew are committed to social upliftment within the local community of the Overberg through actively supporting a wide range of community projects and developments. Where possible, these projects are focused on raising conservation awareness through collaborating with local funds and educational school initiatives. In addition, the company assists with on-going donations to local charities and funding of local entrepreneurs, the clearest demonstration of which was the interest free financing of the purchase and staff training for three chat centre containers to be run as small businesses within the local underprivileged community by community members.