Uthando South Africa is a Cape Town-based non profit organisation aimed at providing a platform and sustainable infrastructure for the upliftment and support of the country’s most destitute and marginalised communities.

Uthando, which means “love” in Zulu/Xhosa, is a unique model for traveller’s philanthropy* , providing local and international tourism businesses (e.g. tour operators) with a reliable and trustworthy mechanism to implement their social investment programmes. This newly certified initiative showcases beneficiary projects to travellers in an authentic and sustainable way, further increasing prospects for fundraising and other forms of assistance for these projects.

“It feels remarkably gratifying to be certified by FTTSA. The certification is the culmination of two years of hard work and dedication, under very difficult economic circumstances. The certification carries significant weight in the tourism industry internationally, and consequently I have high expectations that it will assist Uthando in expanding the scope of its programmes.” - James Fernie, Director of Uthando South Africa

*Traveller’s philanthropy defines charitable and philanthropic behaviour, the donating of money, in-kind resources or time, occasioned by or facilitated by travel. Traveller’s philanthropy includes donations by travellers and travel companies inbound and outbound where the charitable contribution is occasioned by, but secondary to, the primary purpose of travel or holidaymaking and the commercial operation of travel businesses. In reporting these contributions it is very important to distinguish between contributions from travelers and those made by inbound or outbound operators, whether donated for use in the originating place or in the destination. Ref: Haroldgoodwin.info.