Jennifer Seif is the Executive Director of Fair Trade in Tourism South Africa (FTTSA).

Jennifer holds qualifications in development economics (Georgetown University), history (Boston University), social anthropology (University of Chicago) and business management (University of South Africa) and has twice been recognized by Ashoka as an expert in non-profit resource mobilization.

She is on the board of the Tourism Business Council of South Africa (TBCSA) and the Tourism Grading Council of South Africa (TGCSA).